shaping brands. creating experiences. a curated selection of personal and professional work.
From brand identities to digital experiences, I work across disciplines to shape ideas into clear, engaging outcomes. Driven by clarity, detail, and storytelling, I focus on creating work that connects concept and execution through thoughtful, human made design and strategic intent. My work is guided by curiosity and precision, aiming to create outcomes that feel cohesive, considered, and lasting.
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Caldas Coffee
A complete brand world for a premium coffee label sourcing specialty beans from Colombia - from identity and packaging to product imagery and motion content.
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Fabian Lüthi Mentalcoaching
Shaping the brand identity of mental coach fabian lüthi, including logo design, web design, and print applications, built to communicate clarity, trust, and approachability.
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NORQAIN Wild ONE Launch Campaign
Launch campaign featuring ambassadors Stan Wawrinka, Gianluigi Buffon, and Sydney Schertenleib, covering concept development, and editing across assets.
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Carosserie Strahm
A visual identity for a car bodywork shop – from logo and figurative mark to a new colour system.
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NORQAIN Freedom Launch Campaign
Shaping the launch campaign for norqains freedom chrono enjoy life ice cream, covering creative concepting, production planning, and content editing.
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NORQAIN Wild ONE Launch Campaign
Campaign featuring Stan Wawrinka, shaping concept, content editing, and a high-visibility billboard activation at Zurich Airport.
behind the vision
I've been drawn to design for as long as I can remember. What started with sketching architecture and the world around me as a kid evolved into a career spanning design, project management, branding, and creative development.
Today, I contribute to shaping brand worlds and creating meaningful experiences across brands and industrie. Driven by curiosity and defined by attention to detail, I believe the strongest brands are built through thoughtful storytelling, consistency, and the pursuit of excellence.
the journey
Digital & Brand at Montres NORQAIN SA
January 2024 - Present
Digital Coordinator at Montres NORQAIN SA
March 2022 - December 2023
Junior Project Manager at business4you AG
August 2021 - February 2022
Mediamatician EFZ at business4you AG
August 2017 - July 2021
Mentally redesigning the world everywhere
September 2001 - Present